Brookfield’s Wynyard Place precinct continues to grow its reputation as a significant hub for arts-related installations, with the commissioning of Sydney-based creative Luca Ionescu to create artistic hoarding for the historic Shell House.
Occupying a prominent site at the corner of Margaret and Carrington Streets, Shell House is a heritage-listed building, completed in the late 1930s.
Luca is well known for his typography and logo work, as well as his instantly recognisable design for the Baz Luhrmann film ‘The Great Gatsby’, and his decadent large-scale black and gold work for Shell House takes its cues from this same Art Deco period.
Bill Dimas from aMBUSH Gallery says, “As part of our art direction on the project, we conducted extensive research into the heritage of the precinct, and the results of this allowed us to give Luca the names of around 40 makers and retail brands that were integral to the building from the 1800s to the 2000s. Luca then created a beautiful bespoke interpretation of each of those brands in his unique style. It represents many hours of work and elegantly combines old and new, plus classic and contemporary, making it the perfect fit for this very important Sydney location.”
Luca’s stunning placemaking installation will be in place for the next year. This pre-placemaking project is brought to the people of Sydney by Arts Brookfield and has been curated and produced by aMBUSH Gallery (an initiative of Wiltshire + Dimas Management).